Have they shipped anything that people are using? The concerns are different and creating something usable by people is why software engineering exists.
The only way this will go pervasively mainstream is if AI gets so good that it can autonomously recognize what tools a user would find useful, and would create it for them without specific prompting. That will pretty much be AGI.
AI is not a feature of the product. GTM will be interesting, have some good ideas.
It's really up to you to be clever. I've never used Js/Ts/node/these apis etc. I started programming as a non-cs engineer to automate stuff and then got into SWE. This is truly an amazing time.