Maybe a generational thing, but for most of the latter half of the 20th Century most folks had to “exert special effort to regulate their consumption” of network television. Should there have been lawsuits and regulation of couch potatoes?
Anyway, the way you talk about shorts reminds me of drug addicts who talk about how they can control their consumption. Some can. Many cannot but delude themselves. The way I see people interact with shorts/TikTok/reels is very much not restrained. They're optimised for addictive scrolling in the same way a slot machine is - the fact that some people can use a slot machine without becoming addicted is besides the point.
Good luck with that one. Somebody probably used 18th Century behavioral psychology to try to sell George Washington a horse!
Someone saying that someone shouldn't be able to promote specific harm x is not saying that the idea of 'promotion' of anything in general is necessarily bad, exactly in the same way that we restrict certain harmful things from being sold without being against the idea of selling things in general.
This is the Netflix business model, right now.
Tiktok gets paid for every extra second you spend there.