I'm not sure that there's really anything new here? 1Hz might be lower. Adoption might be not that good. But this might just be iteration on something that many folks have just not really taken good advantage of till now. There's perhaps signficiant display tech advancements to get the Hz low, without having significant G-Sync style screen-buffers to support it.
One factor that might be interesting, I don't know if there's a partial refresh anywhere. Having something moving on the screen but everything else stable would be neat to optimize for. I often have a video going in part of a screen. But that doesn't mean the whole screen needs to redraw.