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Comment by ab_testing | Hacker News Reader

Was that landing page written by Google India team !

Well, it was written to target Indian English. You can find the American version of the page at https://landing.google.com/intl/en_us/advancedprotection/ .

Uh yeah, the locale in the link is specifically an Indian locale. If you find it it disorienting you can change en_in to en_us:

https://landing.google.com/intl/en_us/advancedprotection/

The confusing thing is that googling "google advanced protection program" takes you to the en_in locale, even if you are in the US. An American has no clue what a crore is, so it is just an SEO failure on Google's part, which is funny. I didn't know there was an en_us equivalent to the page when I googled the topic.

> An American has no clue what a crore is

Really?

It's ten million of something, or (currently) about $11,000 US dollars in money.

You might also see "lakh" which is one hundred thousand of something, or about $1100 when it's used to describe money.

Now you know.

> or (currently) about $11,000 US dollars $110,000 US dollars

Oops, you're right. Don't do currency conversions in your head, folks.

India really needs to adopt millions and billions.

Not sure what difference the nationality of the copywriters makes…

It doesn’t really tell you where the copywriters were from but you notice that the locale of the page is Indian because the numbers are given in crore.

if this was a few years ago I would even say here on "hacker" news we could probably notice the indian locale in the damn URL and save an entire subthread of racial offtopic

"Gmail blocks over 10 crore phishing attempts every day."

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