Sorry for the confusion. I meant Tiny Piano achieved its 3 millionth download since its launch in February 2012. The TV ad is bringing in about 4x the daily sales.

I think they meant in total since launch they have now brought in 3 million downloads, and that over the 3 days they have made $10K.

Maybe? It is a bit unclear.

Look at the sales trend graph. He said $9k from Friday to Sunday, which add up to ~100,000 downloads.