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Comment by keiferski | Hacker News Reader

I would be curious to know if there is actually as much business economic demand for AI video compared to images (logos, product graphics, etc.) or text (blogs, content everywhere, etc.)

My impression is that video is too complex to easily fit into an AI pipeline. Either you need something highly specific, like your own product’s UI. Or you need something personable and consistent, like someone talking into his camera.

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As a product photographer/videographer - No its not good enough to understand products so each scene its different, you can't storyboard or collaborate with it,. For high end products (where the money is), colour shape, scale matter and its just not consistent enough for professionals. For cheap tiktop slop products is fine because what arrives it never what you ordered anyway.

The files are a pig to try and edit as well, making them beyond the generation and prompt costs expensive. At that point you might as well go and just film the ad.

The aspiration is to replace the movie industry. That's a lot of demand.

But demand from whom? I feel like the biggest moneymakers in that industry are explicitly anti-AI.

General business stuff like content or images has demand from across the economy. “Replace Hollywood” is kind of a niche thing.

As a movie consumer I am not interested in AI movies. You don't get to just keep the existing market and switch to AI. You are creating a new market of AI video consumers and hoping it's big enough.

I see this as an extension of the Netflix model: content for people who aren’t actually watching the movie

Why spend the effort making a show for people on their phones? Will they even notice if it’s slop?

People are already using it to automate TikTok ad campaigns.

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