The Secret to Start-Up Success: Save Customers Money

There are only a couple secrets to startup success...

Save someone Time

Save someone Headache

Save someone Money

Make someone Money

Make someone cool(er) by association

Make someone smart(er) by association

Here's a simpler secret:

Create more value for the customer than it costs them and than it costs you to produce.

Also key to success; hiring a good PR firm to get you mentioned in a NYTimes fluff article.

Wow nice one! This is what the new idea I'm working on is all about.

I still have a half developed primitive version of an already successful idea in the west and I hate to copy ideas. But the one I'm working on is a local version that suits the prices and standard of living locally. I've even edited the idea to make it simpler to understand as guys in my surrounding are not too much into tech (they rarely understand the internet. for them all they know is that there's a gate to it called google).

I was always wondering if this was a valid base to work on an idea.

I think this article makes a really good point and has got me thinking. We all want to build cool things and innovation is key. Although, in these times I think coming up with solutions to make people and/or businesses more efficient might be even more innovative.

The Ultimate Question: "How likely is it that you would recommend this company to a friend or colleague?"

It helps, really.

Replace "company" by whatever you need. I used it to check myself, to check my firm, to check my solutions, etc.