Comment by legitster | Hacker News Reader

Comment by legitster | Hacker News Reader

This announcement is pretty sad. If you're wondering why Apple is an IT department nightmare, this announcement is more of a confession. Today your corporate MacBook can have ... preinstalled software! And user groups (for the Apple store and iCloud).

Wait, there's more!

> In addition, customers can now set up business email, calendar, and directory services with their own domain name for seamless and elevated communication and collaboration.

Wow, a custom domain name!

> Apple Business enables automated Managed Apple Account creation for new employees through integration with an identity service provider, including Google Workspace, Microsoft Entra ID, and more.

In the year 2026, I can finally start logging into my corporate laptop with my corporate ID. Wow!

Them stapling on the announcement of advertisements for Apple Maps is especially hilarious. I don't think the people managing fleet devices at a corporation are the same people who are interested in setting their location ad strategy. But Apple saw they had two vaguely business-y things at the same time and thought they would really hit it off together.

I have to imagine that the Apple Neo is heavily aimed at volume sales - low level white collar workers and education. These features seem to be hastily assembled to meet the needs of these potential buyers.

Why people bother with all of this to lock the environment into some kind of corporate nightmare? Why not allow some freedom for the worker. I don't see the appeal, it feels like a claustrophobic cage

There are many reasons.

* Preprovisioning - devices have the right certificates and know about your corporate networks. They have the necessary apps and just work.

* Tracking - if a device is lost or stolen, monitor where it is and remotely lock or wipe it

* Monitoring - have a log to audit if someone does something malicious

* Security - reduce the chance of your employees installing malware, spyware, etc. whether by accident or intention

* Locking things down - put gates in the way of bad actions like copying sensitive data into public apps or clouds. Even if you're unable to block everything, attempts to block remind honest employees and provide strong evidence that anyone who proceeds was intentionally violating policy and should be fired.

Etc., etc.

Bigger one:

* Predictability - eliminating the number of unknown factors that could cause a person to have issues using their computer. Reminds me of how a secretary I serviced was somehow able to install Google Desktop back in the day, and how that caused a massive argument between my boss and theirs when their computer needed to be re-imaged. Most IT approved programs are known to store user data in known locations on a computer, which makes backups and restorations very easy. Stuff like Google Desktop did not do that, which means likely breaking someone's workflow in the re-image process.

Because corporations like to control their peons. I'm sure your work laptop is laden with the same kind of corporate bullshit, it's just that MS Exchange stopped being a hot topic like 25 years ago.

The most clear and obvious use case is for school computers. You do NOT want to provision student devices en masse without protections (for both the students and the district). I envision this is a deal breaker right now that Apple is dealing with.

Even if your Corp doesn't want to do full user surveillance, there's still a lot of advantages to group policy. Roll out new software instantly, SSO enforcement, remote troubleshooting, etc.

SOC2 requires to ensure all computers have the software updates installed. While certification apps can check every desktop with a monitor, ABM could just do it and enforce it.

SOC2 also encourages SSO.

Single-sign-on is actually useful.

Most of the rest of this stuff .. well, who is responsible if the laptop is compromised?

A lot of it is compliance. To get some types of customers you need to pass some security compliance certification or checks, which often have requirements like only giving access to crucial infrastructure when devices are up-to-date, the possibility to remote-disable/erase a device when it is stolen, some kind of anti-virus installed (yeah, I know), etc.

I can understand the underlying reasons, you would be surprised how many employees have bad security hygiene, which becomes an issue when they have access to high value information, tokens, etc. But since they often somewhat draconian rules, they tend to have bad side-effects (similar to password reminders). E.g. Linux users will often set up ClamAV to fulfill the anti-virus requirement. However, ClamAV parses untrusted data in C code without any sandboxing, so it probably opens a new attack vector (as opposed to Windows Defender, which as far as AFAIR uses sandboxing or a micro-VM to parse untrusted data).

ever worked in IT support? letting people customize their environment both increases the amount of support that users require, and increases the difficulty of providing that support.

a laptop in a stock configuration can be swapped out for a new one when it breaks. a laptop that has three years of accumulated customizations installed on it means that the employee wants their laptop back when it breaks, and they want it fixed ASAP.

when you're supporting a user who doesn't know how to type a URL into their web browser, it's a whole lot easier if you don't have to start that call with asking what web browser they're using.

Regulatory compliance. If you want to sell your product to the UK, for example, you have to (see: UK Cyber Essentials). The more you try to expand your market, the more regulations you will run into that are solved with spyware and locked down computers.

It's an announcement that they're providing first party integrated first party services for something that until now has largely relied on third party solutions.

Not knowing about the exiting solutions to provision/manage Macs is one thing. Not knowing about them and claiming they're inferior because of what you didn't know is just bizarre.

I don't know what it is about the type of people who end up doing pc support, but an irrational dislike of Macs seems to be systemic. I worked in an IT department when Novell was still a thing, an a senior guy with years of Unix experience would make jokes about "toy operating system" while also alternating between screaming at and practically fellating windows XP.

Apple will probably deliver the best unified AI experience for productivity. Digging into Microsoft’s domain (which has been seriously selling off). Your workers will want iOS and right now its perfect timing to sell LLM subs. This is a very aggressive and opportunistic move.

True, like Siri.

Sorry Apple Intelligence.

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