Do people really have a choice though? Many people don't choose what OS they use for work, and even when one can pick, the environment we exist in is one where being less productive is often hard to afford.

Another instance where companies can have more leverage than consumers is gaming. Console exclusives are a thing because they work; not giving consumers the option to play Pokemon on anything but the Nintendo Switch drives switch sales. Microsoft is better off working with other gaming companies to ensure Windows keeps being dominant, than building an OS to gamer's preferences.

I think time has proven many times that consumers aren't always good regulators for the market. The market is best regulated by organized entities.