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IMHO, you shouldn't make "hate" part of your tagline.

Maybe focus on a use-case? Something like, "No-build, no-NPM, SSR-first JavaScript framework specializing in Time-to-interactive" - maybe?

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Why self-censoring for using "hate" when it gets the message across quickly? Everyone understands that we use "hate" and "love" with huge levels of nuances. I personally said today to a colleague "I hate working from home" but it's clear that I'm not a racist against people who "love" remote work. We do work with a very lax work-from-philosophy.

from my perspective--I have to use React, Lit, and all kinds of other creative solutions at my day job--I'm going to immediately devalue someone's argument if it starts with "I hate React".

React is not popular simply because engineers hate themselves or enjoy pain. There are problems it solves, and problems it creates. Explain what problems your solution solves, and feel free to dunk on React while you're at it, but write a tagline like this and I'm not gonna take you seriously.

This just sounds like every js framework that comes out every week and would never get as much attention. OP just did something marketers call “positioning” right.

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