Clicking buttons is easier than writing a prompt.
compared to prompts:
"Show me toilet paper that has good reviews for being soft and that doesn't clog"
"I'll buy the first option, just use the card I used last time for payment"
What saves time with an LLM is being able to communicate what you want in natural language. with the normal experience, you're pressing lots of buttons and other inputs to get some results so you figure it out yourself. You will get results, and you will pick what you think is the best option for you (but chances are it isn't, since the site didn't know exactly what you wanted).