I think the point is: If there is an API somewhere in Company's systems that does what the customer wants, why have a phone tree or an LLM in the way? Just add a button to the app itself that calls that API.
additionally for many use cases it's not feasible from an eng standpoint to expose a separate api for each entire workflow, instead they typically have many smaller composable steps that need to be strung together in a certain order depending on the situation
its well fit for an llm + tools
navigating ux is still difficult in 2026
the average hn user is leagues above what the average customer or even smb knows about tech and ux, just not realistic for them to redesign their apis