Then that well known distro company realised they couldn't get any TV company to actually license it. So they abandoned the project and asked us to remove their name from it. We then went out to the market and tried to sell it to the TV and STB manufacturers. Europe, Japan, USA, China, we visited everyone we could. I met with so many companies you'd recognise. We couldn't get anyone to license it.
We considered just releasing it, but it needed tidying up and the Distro company still had an option on it, but we didn't get an adequate answer on releasing it for free.
Eventually, under the burden of building something no one wanted to pay for, the company got sold to a Russian company for not enough. And the code was effectively lost inside that organisation.
Writing a distro for smart TVs is harder than you'd think. MStar, who makes >90% of the chipsets, has their own version of GStreamer which is not quite compatible and quite outdated (last time I was involved). Managing the lifecycle of apps in a resource constrained environment with a lean-back experience (e.g. no mouse and keyboard), requires experience. Almost all consumers want Android/AppleTV levels of simplicity, not ArchLinux with a full screen browser.
So it's good when people who know what they're doing maintain the software that goes into TVs.
But getting organisations to pay for the support and development is hard. Especially when TVs are horrifically unprofitable for most companies. And that's the key part that most people don't understand. When I was working on this strategy, most companies had 9 months to make any profit on a new TV model before the market put price pressures enough that each unit sold wasn't helping. TVs have become ridiculously cheap in the past 20 years, and every extra penny the manufacturers spend hurts their bottom line.
Ultimately, this is one of the reasons why TV manufacturers are always looking for new ways of making money (like adverts in menus), because TVs aren't a profitable business to be in. Notice how large screen PC monitors are usually much more expensive than the comparable TV but with less tech?
Just kill the idea of Smart TVs outright. Dumb TVs are superior in every conceivable way.