I don't think there's anything nefarious here, they are just cultivating a particular image to try to sell cars. It's a reasonable marketing strategy, as marketing strategies go.
If they end up merely being the third richest generation of humans to ever live, is it really the end of the world? Did we think things would just always get better forever, without some force dragging us upward beyond fulfillment of our own basal desires?
And yes, as someone who races shitboxes as a hobby, they're more like 3k now.
What changed when I had kids myself was that there have been noticeable safety improvements in cars, which didn't use to happen often. There's stability control (2007), tire pressure monitoring system (2008), backup cameras (2018), and automatic emergency braking (2022). Other tech that's not required is adaptive cruise control, pedestrian detection, lane departure warning and lane keeping, etc.
Before that it was 3-point seat belts (1973), third rear brake lights (1985), and front-seat shoulder belts required & airbags common (1987).
The only change from 1987 to 2007 was the introduction of five-star safety ratings in 1993.
We handed down our 2015 Mazda CX-5 to our son and he would be driving it today except that somebody else's drunk son hit our car while it was parked and totaled it. So we got him a 2024 vehicle that had all the safety features we could find. It helped that we have more money than my folks did, of course.
In this case, they took advantage of the fact the car was abandoned in Georgia and went to impound action, which let them buy it from the State with title, bypassing any potential agreement with GM.