I think we'll be soon at the point where articles are written by asking AI to extend a three point bullet list to 30 pages, and read by asking AI to summarize articles into a three point bullet list.
AI amplifies the problem by making it easier to produce filler, but the problem is whatever metrics are behind the monetization. You need users to "engage" with your content for at least x amount of time to earn y amount of money, while instead the earnings should be relative to and directly derived from how useful the content is to how many users.