Companies do this all the time. A CEO's job is to convince investors that their company stands to win in whatever the current hot trend is. During bitcoin's crazy run in like 2022 or whatever, a ton of tech companies were hopping on the bandwagon and branding themselves as a blockchain company. Look at Block/Square. The current trend is that AI is hot and the economy isn't. Therefore, it's beneficial to the stock price to tell your investors that you're laying off 50% of your staff because you're AI-powered. Just look at Block/Square. My experience has been that most companies have an incredibly patchwork implementation of AI, and that most of the work that they do (particularly larger companies) isn't made more efficient by using AI.
In a few years, there will be some new hotness, and all companies will be saying that the DNA of their company is whatever that is.
As for the current uncertainty in the job market, when you randomly have 50% tariffs slapped on goods you need and can't readily find available in the US for the same price and find that 20% of the world's oil supply is cut off, you tend to not want to invest in the future. Talking about AI is cheap. Tariffs are expensive.