For all its flaws, TSA (at least under previous administrations) did a lot of design thinking work around how to streamline flows through airports, minimize travel stress and conflict, and optimize to minimize traveler complaints while continuing to maintain security.

Bringing in shock theater optimized staff is a particularly poor fit for a scenario that will impact a disproportionately voting and bipartisan pool of citizens.

There's a reason advertising in airports is generally targeted at corporate leaders and decision makers.