This is interesting timing.

Macbook Neo announced. It has been known a low cost MacBook will come, but I dont think anyone realistically think it was really going to be $599. And even $499 for Education. Now that it is real, how many new macOS user will Apple gain? Cooperate, Education and Business Sector have longed wanted an "affordable" Mac. There are plenty of organisations that are currently paying $499 or $599 for PC and would happily paid $699 for an Apple solution. Unforuntaly that product just didn't exist. Now it is here it will hit the M$ user most.

Unless Apple did something really stupid I could see Neo easily attract an additional 100M PC user across to the Mac.