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isn’t what cook is pointing out actually the most important thing?

a product created for the strategic purpose of expanding into a new clientele is doing exactly that. that is the win.

put another way, if the statement he said was “best launch week ever for Mac customers.” that does not speak to the entire reason for the existence of this product category. in essence, THAT would be the pointless statement.

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it doesn't give a sense of how much the Neo moves the needle or grows the pie though. Mac and iPad are each 8% of Apple's business. iPhone is 50%.

for Apple to focus on fixing things in macOS again (as opposed to just backporting stuff from their other lines) Mac would need to grow by a lot.

Not really. An independent Mac company with 8% of Apple's sales would still be the #3 computer manufacturer behind Dell and HP, and Mac gross margins could easily support significantly larger investments in OS development if Apple chose to do so.

I agree - I just would like to know what a "best launch week ever" means in numbers

Relatively well-founded estimates will start to appear in a month or so. It's unfortunate they don't give exact model breakdowns, but everyone knows that the Mac is a hobby for them.

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