But the hydrogen infrastructure doesn't exist, and they haven't solved any of the real problems with it. So they're stuck flacking technology that was amazing in the 90s.
By betting on hydrogen, it's possible to take the lead in a smaller pond as a bigger fish. Tho i'm not a believer in hydrogen - it's too difficult, and costs just as much to transition to that as it would electric. It'd be easier to synthesize carbon-based fuels, and that leverages the existing infrastructure for petrol in place for use.
They also spend a lot of money lobbying against electrification regulation, because they really don’t want to make EVs.
They have three full EV's, in rough order of size: CH-R, BZ (previously called BZ4x), and BZ Woodland (basically a long station wagon version of the former).
Subaru is also selling a tweaked and rebadged version of each. I believe these are all made in Subaru factories with Toyota power-train components.
They're also priced pretty competitively.
They have some incredibly reliable hybrid drivetrains, but have weak EVs and ancient battery technology throughout.
The Lexus ES: https://electrek.co/2026/03/19/lexus-launches-es-ev-with-300...
https://www.reuters.com/business/autos-transportation/toyota...
As time goes on BEVs will make up a greater percentage of their sales.
As BEVs get cheaper and more practical demand will keep going up. Toyota will follow BEV demand.
I’m personally a huge fan of hybrids