The only part of safety1st's comment that I disagree with is that all companies go through this. It's not true. Most do, but not all. There are SOME companies that manage to resist short-term thinking, and remain focused on long-term profit by continuing to make good products that their customers like. They do tend to be the ones owned by a small number of people, rather than publicly traded, but they exist. To name just one, McMaster-Carr. They still make quality machine parts, just as they did about a hundred twenty-five years ago when they got started, and from all reports their customers remain quite happy with them. Their website is one of the better websites out there, too.
But yes, Microsoft is falling victim to the short-term vs long-term thinking trap that so many other companies fall into. They're trying to claim, in this post, that they're going back to thinking long-term, i.e. NOT alienating the customers you'll still need ten, twenty, thirty years from now. But I don't think they're truly shifting their mindset.