Yes, that is correct. We help the brands, not the end user.

Let me try to rephrase the line of thinking:

To maximize value to the end user, the [AI search] models generally aim to be helpful. The companies building these models [OpenAI, etc.] are incentivized to make the model use helpful content.

Our goal is to be aligned with their objective function long term. And that incentivizes us to create helpful content.

Not all of this is a given. We don't know for sure how it will play out. There will always be ways to game the system. But we think those will get fixed over time.

Edit: added some clarifications on what I mean by "models"