My wife grew up in the Bay Area, and was told the same.
But her family is from Sacramento. Up until about 15 years ago, everyone in Sacramento paid the same for water (based on square footage of your home). There were no water meters. So they didn't conserve. They ran the sprinklers in 100 degree heat for hours, they washed sidewalks with water instead sweeping, and all the other things.
But when the meters came, her Uncle blamed SoCal for "stealing his water". He complained every month when the bill came about how he has to pay more now because of SoCal.