Federal judge tosses Apple patent lawsuit against Motorola
news.cnet.com
news.cnet.com
The bounce back scrolling uniquely differentiated iOS from other platforms. And there are plenty of ways to implement it without needed to duplicate the exact Apple way. In fact HTC, Samsung, Google, Motorola all have different implementations.
So yes from a product perspective Samsung's tiny contribution to the FRAND patent pool is worth 1/30 of what Apple's patents are worth.
This actually argues that the patents on such technologies are worth more - after all, a mobile device lacking mobile connectivity is worth virtually nothing, regardless of how nice it's scrolling implementation is.
That nicely encapsulates why it's so hard to determine a fair price for a standards-essential patent. In terms of the bounce-back scrolling thing, it's easy: if $30 is more than it's worth to consumers, then Samsung will implement a work-around instead; if not, then they'll license it. The price will tend to the value. For standards-essential patents, the apparent value is very high - but it may have only acquired that value by virtue of being included in the standard in the first place, so charging a price commensurate with its value would not be "fair".
It's not surprising that negotiations over such a price are difficult, particularly when the relationship between the companies involved is already acrimonious. Apple needs a license to these patents for its devices, but would rather pay as close to zero as possible for that; Motorola is required to license the patents for a fair royalty, but would like that license to be as lucrative as possible. Essentially we have a negotiation over price which neither party is permitted to abandon - what is most surprising is that this ever works!
The problem with Apple is that they refuse to license their own patents for any reasonable amount, so the other manufacturers come in and ask them to pay the full ticket price for the standards essential patents, and Apple starts crying about how expensive it is when they refuse to offset the cost by cross-licensing their own patents like everybody else.
Apple shocked many of the incumbents who believed they had a stable oligopoly and could now be lazy. This is the positive effect Apple had, and they have earned handsome profits for it so they really have no need to exploit the patent system for the last penny. I hope they realize this gradually.
Having said that, although I think it likely that Apple has peaked, I wouldn't short it just yet. I had the same opinion about Microsoft ten years ago during the years bewtween XP and Vista. Linux was surging ahead, Windows was going nowhere, lawsuits started flying and Bill Gates stepped down. Actually, now I commit this to text, the comparison is spookily similar!
But my point is that it took about 8 years before there was any effect on their share price. My experience is that what seems obvious to us now takes years to filter through to market sentiment. So if you're going to short Apple, do it 10 years out (if that's possible).
(Though on the other hand as cash cows go the iPhone and iPad are no Windows and Office).
That said I think the whole Jobs thing is overstated at this point. It's not as if they didn't misstep with Jobs at the helm, and it's not as if they've been turning out bad products since he went (not to mention that everything "post-Jobs" they've done so far was in the pipeline while he was still in charge and would have had his blessing).
Cook is not the second largest shareholder of Apple stock and does not have a thirty year working relationship with the largest shareholder.
Thus, unlike Ballmer, Cook serves at the pleasure of Wall Street.
I think Ballmer shows that for lesser mortals, some responsibility is a good thing.
Even had he lived, Wall Street would have gotten the dividends they demanded. This in no way makes his success less impressive, but it is perhaps foolish to mythologize it.
To put Ballmer's holdings in perspective, $1.00 of share price change is about half a billion dollars in wealth. Or roughly equivalent to the headline grabbing stock options Cook at Apple will see mature in 2016.
The iPod, the iPhone and the iPad in 11 years. That's a record of innovation that stands up to pretty much any company in the last dacade and a bit. The iPad itself came out less than three years ago and they've put out four versions of it plus the iPad mini taking it from a product that no-one had made work to a product that is now tearing a major chunk out of the laptop market.
Maybe it's just me but I think that's quite a rate of progress. The iPad is less than three years old and people are saying "what have they done lately?"
Put it in context, who is doing more? Who else has introduced just one product on that scale in the last five years? In the last ten?
People talk about the new innovative Microsoft but do the Surface, Windows Phone (both massively reactive plays) and Kinnect really stack up that well against what Apple are doing and have done in the same period (and I didn't mention the MacBook Air or Apple TV in there). Don't get me wrong, these are good products and it's great to see Microsoft upping their game (my background is as an MS developer and I always thought they got more criticism than they deserved so it's good to see them getting some credit).
Google have got Glasses which are interesting but still basically a prototype, ditto the car and Google TV which is going nowhere fast as far as I can tell. Android is a great OS but I'm not seeing the Android devices that your typical unbiased observer would sit next to an iPhone and think "that's just in a different class". Great phones (and now tablets) and there are certainly things that they can do that iOS can't but is it innovation on the scale of the original iPad or iPhone? It's always easier to make improvements when you're catching up as Android has been - now it's achieved parity I think we'll get to see what Android is really about. Other than that Plus is nice but hardly innovative, Hangouts likewise and from a business perspective Google remains at it's heart an advertising company.
I love what all these companies are doing - I love Google for Gmail, search and Reader, I love Apple hardware, I love that MS is raising it's game, I love that Samsung are making great phones that are pushing the form factor and keep Apple improving things which in turn will keep Samsung improving things (and I love my Samsung TV and the fact my iPhone is basically half Samsung components), I love what Amazon are doing with content and I love my Kindle.
What I don't understand is some of the lazy narratives that people want to put around these things, as if the lawsuits mean that Jonny Ive is no longer designing because he's training as a paralegal. The law suits were a dick move (almost entirely let's not forget driven by the Apple-isn't-the-same-without-him Steve Jobs - Tim Cook seems to have a far more pragmatic view on them) but I don't think they've changed a single thing Apple have been doing on the product side and I'd be really interested to see any evidence that says they have.
Except for those small departments for the XBox, Zune, Surface, countless peripherals, and other odds and ends related directly to hardware.
So not sure where you get this idea that Apple has peaked. If Apple has peaked then so has Google, Samsung, Microsoft etc.
Look at the bank scandals and failing banks, foreclosed homes.
Corporations have made record profits at the expense of others, and then sued other companies in an attempt to destroy the competition and have more profits. Apple may or may not have peaked, but there is a big asskicking coming their way because of these frivolous patent lawsuits.
Guess what happens when the $45 A-Pad Android Tablet comes to the USA and UK? http://www.gizchina.com/2012/07/03/45-android-tablet-ics-fro...
And your entire "price is the most important factor" has been disproven so many times by Apple et al that you just look stupid for bringing it up. Cheap tablets already exist and yet Apple still sold 3 million iPads in 3 days.
Absolutely nothing? The type of person that would buy the cheapest equipment available with no concerns other than price wouldn't have considered Apple to begin with. Why is the world driving around in overpriced cars when $3500 Tata Nanos are available?
I'm also curious why nobody else in the tech world is due for their "big asskicking." (http://visual.ly/tech-patent-wars)
Now get schools hooked up with some open source software that runs on Android and THEN try to get the local decision makers to buy that tablet over an iPad; which makes them look cool and hip; and then I will be impressed.
The iPad Mini may be lesser in many ways to the Android 7inchers...but I think this is a smart business decision and in line with how Apple releases products. Apple knows that the first release of any new product will sell well...simply because it is the first of a new Apple product. By leaving out important features (retina, LTE, cameras), it ensures continual upgrade path that will last a few years. At least with the Mini, there is some supply chain justification for leaving out retina displays (which are probably in short demand after being chewed up by all the retina iPads, iPhones and now Macbooks). Leaving out the front camera on the original iPad (despite the obvious need for one) was just extreme cynicism.
The fact is Apple is a smart company that knows how to generate huge amounts of revenue and profits. It uses it's allure and cult-like appeal to sell lesser products at huge margins. Does this make it evil? I don't think so - it just shows it has played the game extraordinarily well.
Looking at this particular case, it seems extremely arrogant for Apple to offer to pay nothing for the ~100M admittedly-infringing products they've already sold.
Far too many think that their phone, tablet, or laptop, confers status. That is going to take a lot of work to overcome that attitude. The marketing and product placement that it took to create that is the real power of Apple
That's at least what's happening here in Germany where also mainstream newspapers talk negative about Apple's politics when it comes to marketing and / or lawsuits.
Apple iPhone users are generally older, better-educated and earn higher than those using Android. Aren't generalisations fun !
Could easily be argued that older more "professional" users as you infer are very much less informed than younger more tech savvy android users
My point was that blanket statements like Apple users are uninformed is stupid.
In other words, the rich are less price sensitive than the poor. Thus, I don't see how one can make a connection between education and Apple ownership without correcting for income.
I'm not actively trading, but my "system" would have suggested to consider shorting them on 9/20 and again on 10/23.
I think you're right about public perception. For that reason, I think heavily about any signals with a technical base.
I've had some sense of a perception shift since summer when the price was in this area previously. Though, I haven't taken a real position on AAPL since it was going sideways around $380 almost a year ago.
"A judge recently threw out the case citing that Apple knowingly violated the patents and it's clear the lawsuit was part of a hostile negotiation."
"Does that mean we have to return the iPhones and iPads we were given?"
You have the FRAND investigation in US, EU, SK. The countless lawsuits over Google News. The recent finding in Australia of defamation against Google because of their search results. How that plays out in the future will be interesting. The privacy violations over DNT and major concerns/lawsuits over the cross-product privacy policy in EU, Canada and elsewhere.
Then I expect there to be a wave of lawsuits over Google's intelligent search results e.g. flights, tickets, offers, shopping which are very similar to Microsoft's "embrace and extend" approach.
Seems like everyone misses the "do no evil" Google.
See, you left off the end of that strategy: "embrace, extend, extinguish". Maybe if Google wanted to "extinguish" intelligent search results you might even begin to have an argument, but as long as they're just looking to provide a better service, you're just trying to draw connections to a strategy that people in this community [rightfully] react to emotionally and negatively.
Basically, when a standard is created the standard will likely use patented technology. Think about H.264. It isn't free. However, it is open (anyone is allowed to create hardware and software using the standard, so long as they pay the fee). Also, that fee is the same for everyone. These terms are FRAND (fair, reasonable, and non-discriminatory). It's essential for standards to ensure competition.
Then there are things that aren't standards. I'm not saying that you should agree with patents or anything like that, but they do exist and this distinction is made. If you hate patents (and I'm not saying you shouldn't), then they're all bad and we should get rid of them all. Disclaimer aside, let's say that you patented having 3 buttons on a phone (home, back, menu) ala some Android phones. There are many other ways to implement that functionality. Maybe that's the best combination of buttons and users love it. However, even in the Android world, we see phones with on-screen keys and no buttons, ones with 4 buttons, etc. You could even do something cool like a touch area with swipe left for back, touch for home, and swipe right for menu. Nothing there would kill your ability to create a device worthy of people spending money on. Taking a real-world example, let's look at Apple's bounce-back function for over-scrolling. Android 4 now does a highlight on over-scroll rather than the bounce-back. While a user might say, "the bounce-back looks better", it doesn't prevent a party from creating a device worthy of users' money.
Now, if you can't send signals using the technology that cell sites use, that does prevent one from making a device worthy of users' money. Those patents are standards essential. Now, when groups set standards, they will work around the patents of any company that doesn't want to license their patents under FRAND terms. However, companies want standards to use their technology because while they might not be able to extort money, they're guaranteed that everyone will use it. There's a big distinction between things you have to license and things you can implement differently with a little creativity and, as such, we treat them differently.
In the Apple/Motorola case here, Motorola (along with others like Nokia, Ericsson, Siemens, others) helped develop the wireless standards. They have to license their patents under FRAND terms. However, many of them want Apple to pay more per device than competitors. Part of this is that Apple has sucked up most of the profit in the industry and they want it back. Before Apple, Nokia was doing pretty well. Now? Motorola had been sliding for a bit, but Apple certainly helped that along by creating much better devices than pre-Android Motorolas.
Basically, there are patents that you're required to use and since you're required to use them (you can't build a phone without them), they have to be licensed under fair, reasonable, and non-discriminatory terms. The FTC looks like they will recommend that the government file suit against Google/Motorola over what the FTC sees as Motorola abusing these standards essential patents against Apple and Microsoft (http://www.bloomberg.com/news/2012-11-01/ftc-staff-said-to-f...).
So, this isn't a suit about Apple pushing UI patents against Motorola that got tossed here. This was Apple trying to get Motorola to license their technology under FRAND terms.
It seems that the disagreement is over the percentage model that Motorola wants. Motorola wants 2.25% of the full retail price of the device. So, if you make a dumbphone for $35, you pay 79cents. If you make a 16GB iPhone 5, you pay $14.63. Somewhat ridiculously, if you make a 64GB iPhone 5, you'd pay $19.13. Apple seems to be arguing that FRAND means that you can't discriminate like that. Motorola, still losing money, wants a large portion of those profits while still being able to profit off of cheaper devices. One can make the argument that the percentage model is non-discriminatory, but it doesn't fly well by me. Non-discriminatory isn't with respect to the price of the device or the money you're making off of it.
Frankly, it's a cell phone, so you could argue that the technology being licensed here is the core of the product.
I seem to remember reading this was the main sticking point. Apple didn't want to do any cross licensing while still paying a low royalty.
Secondly, I'm happy to see Motorola (Google) going after Apple and Microsoft with these patents. They are the two greatest perpetrators of unreasonable software patent abuse and they also both helped shape the system as it currently exists.
To be clear: If Motorola were going after other companies, I would have a problem with that type of behavior. Apple and Microsoft, however, deserve every kind of patent abuse they are getting (and then some).
Interestingly enough, Sanjay Jha left the company right after the merger was finalized (with a healthy golden parachute to boot!).
[1] http://www.unwiredview.com/2011/08/11/motorolas-sanjay-jha-o... [2] http://www.phonearena.com/news/Motorola-wants-a-piece-of-tha...
This isn't patent abuse at all. The patents in question involve sophisticated, complex technologies (Wi-Fi and video compression). It's not the type of thing you accidentally stumble upon--these were technologies created by a consortium, including Motorola, at substantial cost. Licensing the underlying patents, and litigating if those patents are infringed, is how the members of the consortium recoup those costs. The situation presents the classical case of applicability for patents--you want the technology to be openly disseminated, so it can be used as a standard, but don't want people to be able to use it without paying.
As much as people kvetch about standards patents, they're an example of the patent system working well. You have an industry consortium (of specialists in a specific area) which develops complicated technology then standardizes it for everyone to use. Companies who want to be compatible with the standard then license the patents underlying the technology. The patents are just the legal glue that facilitate that transaction. Patent litigation is the mechanism by which the terms of that transaction are enforced--just like litigation is always the mechanism by which the terms of transactions are enforced.
The above cannot be said for design patents. Because there are essentially no barriers to entry in getting a design patent, yet they last the same 20 years as the development of a new drug, it's easy to see this getting stupid and destructive for the tech industry.
Apple and Microsoft both are trying to make FRAND patents become cheap, so they can just tax Android to hell with their utility patents.
Yeah, PART of it is this. Part.
The other part is it that Apple has amassed a war chest of UI patents which it is mobilizing against all of the makers of smart phones. The wireless standard holders are essentially saying "cross-license your stuff OR you pay through the nose for our stuff". And indeed, why should Motorola or Nokia be reasonably with their "intellectual property" if Apple clearly isn't going to be similarly reasonable? Nokia began the patent war, indeed but on the specific basis that Apple wasn't cross licensing its outside-the-standard-but-stilled-needed-for-a-smart-phone-stuff.
It only sounds greedy when you don't give the big picture.
Maybe bounce-back function for over-scrolling is easier to bypass, maybe its not. Reading the actually patent gives no clues however, as it easy could cover the highlight on over-scroll implementation that android has.
There is a simple solution: Sell iPhones w/ little memory and sell the memory separately. Of course, then other people can also sell that memory, probably at a cheaper price. If you want to charge a premium on memory, then you should let Motorola charge a premium, too.
It's a pretty tenuous claim on Apple's part.
Imagine if every John Gruber article worthy of making it to the front-page only ever made it to the front page after being laundered by a site like CNET? I think everyone can agree that we would be worse off without the original voices.
One of the biggest losses of not having original voices, even from the most biased of biased bloggers, is that it also dilutes the counter-arguments of those on HN that provide the balance to biased articles. For example, a direct link to Florian Meuller's article may elicit a response from a contributor like yourself where you point out where Florian's analysis may be wrong and shouldn't be trusted. Without Florian's post to rebut, it's more likely that people like yourself would remain silent on the issue.
http://www.groklaw.net/article.php?story=20121105153442192 and http://www.groklaw.net/article.php?story=2012110322254380
are just the latest on throwing this FRAND case out.