I don't think this title garners enough attention for the article. The 'Vine Nerds' are uprooting an industry by taking a low-cost hardware startup and applying analytics tools from the web, arguably along the lines of pg's hardware commentary. I have seen many more upvotes for ideas with much less traction. Great read.
Agriculture seems extremely slow to adopt analysis, is it a massive opportunity? It seems the only way to break in is with your own land though, since the incumbent group doesn't have interest. I assume there is a strong desire not to drive the price down goods down even further because for most farmer it becomes impossible to operate.