So instead of being able to buy a 10K BYD car, Americans have to buy 30k cars that are inferior in many aspects.
It would be easier to just pay fired American Auto workers directly over protecting inefficient auto companies. I have no sympathy for Ford who keeps making the F-350 or whatever bigger and more expensive every single year. Nobody needs a $90,000 truck
There are smaller, cheaper trucks, suvs, sedans, etc. $100k trucks make a lot of money, so Ford keeps building them.
Why should ford be protected from Chinese car manufacturers who can make better and cheaper cars.
Thinking now the only times I see the Ford badge are on work vehicles like vans or the odd Mustang Mach-E (well, not literally the Ford badge but the Mustang one).
I haven't seen (or at least noticed) any of the new cars in the Ford line-up in Sweden: Puma, Capri, Kuga, Bronco, etc.
Those cars doesn't fit at all into Europe, but it is what it is
Otherwise it's mainly Pumas and Vans, yeah.
The amount of trim and garbage I've had to take our domestic-built Ford Escape back in for service and factory bodge fixes for is staggeringly high. Meanwhile, my Mexican-built Fusion? Rock solid.
There's also the issue, it that in most places in Europe outside of Scandinavia, the charger infrastructure is lacking, and regular people are quite rightly averse of getting an EV if you step out of the tech bubble.
I have a friend who's a high-level manager in automotive retail, and he said he thinks Chinese EVs will be like Chinese smartphones - yes they are nice, and cheaper, but still the market looks like 70% of it is controlled by Apple/Samsung, and the rest of the manufacturers fight over what's left
[1] https://www.autonews.com/retail/sales/ane-europe-chinese-feb...
https://www.carscoops.com/2026/01/chinese-car-sales-europe-2... says pretty much the opposite. Maybe more detailed analysis is provided by https://chinaevhome.com/2026/01/20/chinese-automakers-europe....
Both of them align what I personally see on the streets, more and more Chinese brands, especially BYD, MG and Geely.
For example, the Brits love their SUVs, and the Jaecoo undercut the market, so that particular model has been selling very well.
I think we should wait and see for stats to stabilize over time. Chinese smartphones did something similar - initially they were way better for way cheaper, but other manufactures adapted, so they failed to grab huge chunks of the market.
Market cap amounts to 10% as an absolute figure but that isn't what I find most important from reading that article - it is the trend I find intriguing, which doubles or triples by each year, so if such or similar trend continues, Chinese manufacturers will penetrate into the market substantially more.
They innovate at much higher pace at much lower price points and at pretty high quality as the evidence we have so far suggests. So IMO it's going to be hell of a ride for European manufacturers to adapt - they need to start moving faster and deliver at much lower cost. This means complete restructuring which I find hard to believe it will happen any time soon.
In response VW and co. dropped prices, so Chinese cars are not that much cheaper again.
Just to understand where I'm coming from - if the Chinese would put out a better car for less money, I would buy it in a heartbeat. But from listening to reviews, as well expert opinion, you don't get better stuff for the same money just by buying Chinese
Here's a comparison video for example:
https://www.youtube.com/watch?v=f1id5MpFLEw
I've heard that mechanics raised similar concenrns about the quality of rust protection as well as the thickness of steel on BYDs.
Let's wait until these cars are 5 to 10 years old.
I don't really see that, perhaps if you could give a reference to the price points it would be clearer but new cars, especially the ones coming from German manufacturers, have never been so expensive. Mid-range vehicle used to be around 35k EUR few years ago and today it is no less than 50k. Upper mid-range is 60-70k EUR. And premium is almost 100k EUR. Chinese vehicles are almost at half of that price point, even with the tariffs that were imposed on them.
> I've heard that mechanics raised similar concenrns about the quality of rust protection as well as the thickness of steel on BYDs.
They have to comply with European standards so something like Euro NCAP safety tests. BYD in particular scores 5 stars across their models so "thickness of steel" sounds exaggerated and subjective.
Wrt rust the most notable example of that issue is Tesla. Many ADAC reports have been made pointing out exactly that problem, however, I haven't seen the same for Chinese models. They may exist though although my personal gut feeling is that this is also FUD.