That's pretty cool. They talk about how getting period clothes basically required custom work.
Must be pricey.
Must be pricey.
And yes, when you can't mass produce clothing it goes up in price massively. Most mass produced clothing costs slightly more than the fabric, but even a very fast couturier will spend hours on a single piece. On top of that, it's one of those industries where price sensitivity inverts at the upper end.
What does that mean?
It happens when something is supply constrained and a costly signal. Universities are the classic example, Harvard would never lower its prices to be more appealing than Yale.
This would sound more convincing if Princeton hadn't already done that exact thing.
> Must be pricey
The Turner Twins website has sections on their – fairly significant – PR/Media work and Brand Partnerships.