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Also because they can spam you with notifications through the app and that surely makes some chart go up. As someone with meticulous notification hygiene, it's always surprising to me just how many people allow every app to send notifications when it asks, without thinking about it at all.

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Some advice I follow, and give to others: Refuse notifications by default. Only enable them when you're getting paid to see them. (slack and work email, for example count as getting paid to see them)

My version of that is to ask yourself what this app could notify you about and decide based on that.

What could a game notify you about? Nothing, probably spam. Deny.

What could a social app notify you about? Interactions with your content and profile. These are useful, allow.

What could an instant messaging app notify you about? Messages, obviously. Allow.

What could a fast food establishment app notify your about? Probably your order status if you order from the app. But it might also spam you. Allow but be prepared to turn off categories that are spammy if spam does arrive.

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