Really, almost any animation or hijacking on scrolling should be abolished. It's one of the most disgusting things to encounter on a webpage.
I don't want your product to spin while I scroll down. I don't want animations or boxes to start appearing or disappearing. I don't want helpful tooltips, popups, or "I hope you enjoyed this" notifications to appear as I scroll.
What I want when I scroll is for the page to move, either up or down, in a completely consistent manner. I want to be able to reasonably predict what I'll see as I go up or down.
Apple loves this shit. Fortunately they aren't AS BAD as they once were, but you'll still encounter it on their product pages.