"Promoted Posts" - I see a promoted post. I read the comments. I see some people saying "are you going to the pub tonight john?" (being confused about who posted the post); I see people generally in favour of the post; and then I see people who attack the organisation that posted.

IKEA (one of the largest charitable organisations in the world) gets many "pay your tax" comments.

Facebook may have opened the door to something like sarcastic Amazon reviews.

Another thing: The article talks about this from the perspective of someone posting to many people. I'm interested in the perspective of someone receiving posts:

I want an option to receive everything that everyone I like or subscribe to posts. I can turn down my receive frequency if they post too much. Or I can unsub if they post a ridiculous amount. But this option is not available to me - I have to go through every single one of my contacts and select this option.

And then I want to be able to set [SORT] to be 'most recent' AND NEVER HAVE TO TOUCH IT AGAIN rather than having to reset it every few days. The fact that the sort dropdown is harder to click because the report / hide dropdown down-arrow interferes with it just makes this more irritating.