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Doesn’t something like Wix take care of all of this?

Yes. It’s also idiot-proof enough that I sent a tech illiterate estate agent friend there with instructions to ask ChatGPT if he had any questions. He was up and running, with property listings, three days later.

Honestly, this is a solved problem - the actual problem, if you talk to folks who maintain only a FB page, is that they don’t want to pay.

It's not that they don't want to pay, but they don't want to pay outrageously. Squarespace, etc. are stupid expensive for most websites. $5/mo is the limit for a lot of businesses, especially when they can't tell if having a website will even improve their traffic over just having a social media page.

The administration and billing side can also be confusing for a lot of non-technical business owners.

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