While simultaneously renaming the VR headsets to also use Meta branding instead of Oculus, even though Oculus was a great brand and the most recognizable name in the VR industry. What made it worse is that by that point they'd produced lots of headsets with Oculus branding, including an Oculus button on one of the controllers. So, they had to change that button to also have a different logo and name, and have the software presumably recognize which revision you had to draw the correct controller model in the VR view. It's insane how far they went in pursuit of what they saw as the next NFTs.