What confuses me are the reflexive "why would I publish if I'm not getting the ad revenue" and "why would anyone take their time w/o getting paid" type remarks.
Same comments about music: nobody will record songs without getting paid. And games: what's even the point in playing a shooter without dropping loot?
The last one encapsulates the whole problem well.
Over on /r/division2 a majority of players are baffled by a one month only "Realism" mode (all March, worth trying!) that turns off loot boxes and loot drops from tangos. You can solo or co-op the Division 2 Warlords of New York expansion, set in Manhattan, receiving a couple additional base weapons and weapon mods each mission completed. It's refreshing to enjoy beating scenarios while liberated from opening every scrap pile on the street then sorting through inventory for hours.
Gamers on reddit seem universally convinced the gameplay loop for a tactical PvE shooter should be about getting the next loot, rather than executing a mission cleanly or enjoying a strategically cooperative evening with friends defeating a zip code and its boss.
"I won't play a game that's not rewarding." "I won't write a song that doesn't make me a millionaire." "I won't capture my thoughts on a subject unless I get $0.003 an eyeball."
Somewhere we lost just enjoying the play.