Pirsig actually came up with an entire metaphysical system in response to this. It's in his book "Lila". Basically it deals with what "good" (as in a good theory, or answer) is, and the different kinds of goodness or Quality, as he calls it, there are.

It's quite detailed, but his first distinction is between 'static' and 'dynamic' good. A test-writer values static good more highly than dynamic, and while this is justifiable in the circumstances, in the big picture, dynamic good is the real deal.