Hyperscalers go to crazy lengths because they can measure monetary losses due to milliseconds of less view time and it's much easier when they have distributed cloud infrastructure anyway. But it's not really solving a problem for their customers. At least when I worked in DNS land ... latency micro-benchmarking was something of a joke. Like, sure, you can shave off a few tens of milliseconds, but it's super expensive. If you want to reduce latency, just up your TTL times and/or enable pre-fetching.
As a blocker for DNSSEC ... people made arguments about HTTPS overhead back in the day too. DoH also introduces latency, yet people aren't worried about that being a deal killer.