Fascism puts a heavy emphasis on aesthetics
Year Military Spending (billions of RM) % of GDP
1933 0.7 1.0%
1934 4.0 5.1%
1935 5.5 7.0%
1936 10.3 12.2%
1937 11.5 12.7%
1938 17.2 17.2%
1939 38.0 23.0%
Did they build their military to go to war? Or were they force to go to war as the nature of their economy forced them?
So did the German Nazis back then now I think about it.
Maybe there is something with cult-like thinking, fascist or not, where the aesthetics seduces more people into wanting to be a part of it all?
It's neurological. They feel emotional disgust if the regimentation isn't there.
It's not just fascists, either; totalitarian regimes _in general_ tend to be very keen on this sort of thing.
Offhand, the only totalitarian I can think of who seemed to put in a particular effort on hair is Stalin. But in general, stylish clothes, mad hair seems to be the rule.