Is this product 'human-made'? The race to establish an AI-free logo

bbc.co.uk

22 points·jjgreen··6 comments

Somebody in the article mentions that it's a spectrum, not a binary, and she's right: you can't call it AI-free if your product is human-made but all the marketing is AI slop.

I thought EEVBlog's Dave Jones had a good idea for exactly this kind of problem when advertising open source hardware [0]: a logo that clearly showed which parts were open.

[0] https://www.eevblog.com/oshw/

What good is a certification/logo? That means they passed whatever proxy was used. Smells like a cash grab, as most certifications are or become.

We'd need proof with a verifiable supply chain.

Same economics as organic food labeling imo. Starts as a genuine quality signal, turns into a price premium, gets gamed until the certification means nothing.

The harder problem will be (or already is) that most products will be partially AI-assisted and a binary label can't really capture "we used AI for the layout but a human drew every illustration." Good luck defining that boundary tbh.

The logo could be a circle-slash "no" symbol over a six-fingered hand holding an em-dash, so the visual design can match the solidity of the measure.

> The harder problem will be (or already is) that most products will be partially AI-assisted and a binary label can't really capture "we used AI for the layout but a human drew every illustration." Good luck defining that boundary tbh.

It’s simple. If you used AI, you don’t use the badge.

I guess this labelling is a very temporary trend. Imagine 30 years ago labeling photos that haven't been processed in Photoshop.

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