I do find it interesting that people don't mind AI content, as long it's "their AI." The moment someone thinks it's someone else's AI output, the reaction is visceral...like they're being hoodwinked somehow.
I suspect the endgame of this is probably the fulfillment of Dead Internet Theory, where it's just AI creating content and AI browsing the internet for content, and users will never engage with it directly. That person who spent 10 seconds getting AI to write something will be consumed by AI as well, only to be surfaced to you when you ask the AI to summon and summarize.
And if that fills people with horror at the inefficiency of it all, well, like I said, it isn't like the internet was a bastion of efficiency before. We smiled and laughed for years that all of this technology and power is just being used to share cat videos.