This rubbish also exists disproportionately for recipe pages/cooking websites as well.

You have 20 ads scattered around, an autoplaying video of some random recipe/ad, 2-3 popups to subscribe, buy some affiliated product and then the author's life story and then a story ABOUT the recipe before I am able to see the detailed recipe in the proper format.

It's second nature to open all these websites in reader mode for me atp.