1. Keeping a consistent devlog on YouTube. It's the #1 source of traffic.
2. Getting a rank 1, page 1 HN post for a technical blog post related to our product.
3. Word of mouth. It's slow, but it works.
Just thought I'd chip in. The devlogs work the best though. Plus they keep momentum.
Probably only if you are marketing to developers though.
Ps/ Don't sell to developers. We are a terrible market.
Unfortunately I have a launch planned soon for a dev B2B product. I'm hoping that the combination of non AI coded work over many months combined with separating the docs intended for LLMs and thebdics intended for humans will break through the noise ceiling.
But, you know, maybe I should have just vibed it in a week and crossed my fingers.
My experience has been almost all positive.
Devs love to give feedback. Devs have decent paying jobs, and therefore money to purchase devtools (ours is $79) Devs love trying out new things and being early adopters.
Why is it a terrible market?
If there's an open source version thats half as good or they can hack together their own version with bits of string they will usually do that instead.
-Less technically clueless than typical B2C or B2B customers.
-More likely to give feedback, helpful bug reports etc.
The negatives:
-Used to free stuff.
-Loads of competition (because every developers first thought is to sell to other developers)
-Relatively small market.
-The things @pydry said.