It does matter, because the store page isn't just for buying - it's also for seeing system requirements, reading any applicable EULAs before purchase, and reading reviews. You can't do those from any other page on Steam.

Since the bundle is a separate purchase option and not replacing the option to buy TTD on its own, it also allows people to easily find out what they're in for by providing a description of what OpenTTD is, as opposed to just buying TTD on its own.