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I agree with the pragmatism. I think pragmatically yes, it is my responsibility. In a very real sense, I am able to respond, being aware of the emotions, even if perhaps the person I am speaking to is not.

I guess I have a hard time viewing this as anything but intentional emotional manipulation.

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Adapting your communication doesn't have to imply deception or even insincerity, it just means understanding what's important to your target audience and making sure to address it. Sometimes that's something like financial impact or user focus; sometimes it's emotional reassurance or intellectual challenge.

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