You should be marketing this towards apartment complex properties, not consumers living in apartment complexes.
You should be marketing this towards apartment complex properties, not consumers living in apartment complexes.
Individuals have the pain.
Total guess, if you can get enough individuals to like it for free or cheap, then the hue and cry may motivate a manager somewhere to subscribe for $WORTHWHILE.
Or you might sell it to the lock companies.
Sell pain killers to people in pain.
I would try to find a larger complex to use as a case study. Set everything up for free for them, and check their retention rate before and after the install. 1 month less of an empty apartment probably pays for your product, and if you're anything over that it's a no-brainer from the complex owner's perspective.
- What's your price point? - How quick can you install it? - Can this be demo'd elsewhere?