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I think a lot of people (myself included) would just like to not be constantly part of some sort of revenue optimization effort.

I don't care, at all, about the "scale of information" for the company's sake.

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Often the experiments are not for revenue - many of them will be optimizing user experience metrics - ie. Load time or user dropoff rate.

They are clearly good for both user satisfaction and the companies bottom line.

As someone who works in these orgs, only a small fraction are about user experience metrics. 90+% are extracting more short term value with unknown second order effects on usability.

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