"content creators" https://fgiesen.wordpress.com/2025/07/06/content-creator/
"Creator", on the other hand, is beautiful. It means you don't have to pick a lane. Anything can be creative. Documentary filmmaking, stop motion, dance, costume work, historical reenactment, indie animation, economics essays, game dev...
The problem is we don't have a nice word that holistically captures the output of creators. They're not all making films or illustrations. So what do you call it? "Art" is awkward.
"Content" works, but it sounds like slop. We need a better alternative word that elevates creative output.
If it were YouTube, "YouTuber" is a start, but you could also be a "YouTube science communicator" or something
But what do you call their output?
What do you call an illustrator's output? A photographer? What about when all of that shows up on your feed collectively?
Content is a gross word.
To repeat fgiesen/ryg: to a content plumber, it's all content, just like the mail system delivers packages and doesn't really care what's in them. The video engineers at YouTube don't care whether it's a news report or a slop video, as long as the frames get on your screen. However the sender and receiver had better care what's in the package or something's gone horribly wrong.