I think the major reason for the aggressive price point of the Neo, and for not raising RAM and SSD upgrade prices in the MBP much, is that Apple is willing to give up some hardware margin to have more devices to sell services to. Unless I am mistaken, services have been key to Apple’s recent revenue growth. This isn’t a bad thing at this point, but could auger poorly if they foolishly chase recurring revenue at the expense of hardware quality (their software quality has already slipped in recent years).