This is already presupposing that profit even matters, though. Musk already burned some $50 billion dollars to control messaging on political discourse with his acquisition of Twitter. It was not about money, but power. After you already have infinite money, the only thing left to spend it on is acquiring more power, which is achieved through influencing politics. LLMs represent a potentially even better propaganda tool than social media platforms. They give you unprecedented access to people's thoughts that they would probably not share online otherwise, and they allow you to more subtly influence people with deeply-personalised narratives.
Sentiment analysis. Working out what words lead to what outcomes, and then being able to predict on new data is super useful.
For coding or "AGI" no, its not useful. For building a text based (possibly image based) recategorisation system top class.