As a California resident I request to download my personal data from every service I can, and I’m constantly surprised. We each have scores for all kinds of things. The local power company keeps a “Green Ideology” score on me.
I'm not sure if this is better or worse than them doing it because they believe in it.
The qualifying criteria is probably just having picked an offer for renewable-sourced energy in the past, indicating that it has some importance to you. So you will be given more green energy offers in future.
Every company segments its customer base this way for marketing. Sometimes it’s even useful.
Look, I get that "CCP Bad". It's just always wild to see folks try and make that case when something has literally nothing to do with it, especially while there are plenty of pretty horrific and material mechanisms in play without pretending that the big-O Other is to blame.
There are rarely laws around preventing collection of said data or using said data for some new service.
Sometimes people talk about GDPR being only the cookie banner, but thanks to it, its forbidden to collect that kind of data.
Having seen how things work where freedom is not the default, I much prefer freedom.