That seems like a GDPR violation waiting to happen. It shouldn't be possible for them to store an email address like that forever and be in compliance.
Substitute "billing company" or "authentication provider" or "fraud detector" for "helpdesk". There are times when it's not sufficient to say "don't do business with SHA-256 hash ef61a579c907bbed674c0dbcbcf7f7af8f851538eef7b8e58c5bee0b8cfdac4a". You need to say "John Smith is banned".