Wait a second... Cringely is concerned about Microsoft screwing up Yahoo?
Yahoo. The company which has been incapable of implementing business-friendly search advertising after more than a decade of trying? _That_ Yahoo?!?
Heck, if Yahoo's Sponsored Search provided the same limited functionality Microsoft Live delivers today, we'd be happy to shovel buckets of advertising dollars their way. Yahoo is definitely not the zombie one would want in charge of that business partnership.